Consumer Psychology and Behaviour Design Blog

How Many People Should You Be Interviewing to Gain Real Insights?

Gary van Broekhoven

Published on: 18/04/2025

Find out why five quality interviews can reveal more than twenty rushed ones, learn how to uncover insights and turn them into real action.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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